BETA Broadcasting System, INC.

Company Profile

BETA BROADCASTING SYSTEM, INCORPORATED (BBSI) was founded in 1968 by Engr. FELIPE R. LLANORA, as a single proprietorship. It started operating an AM Radio Station in Olongapo City with the call letters DWHL, with an output power of 1,000 watts using a locally assembled transmitter. In 1978, BBSI opened another station in Olongapo City, an FM Radio Station with call letters DWSL, initially with an output power of 1,000 watts using a locally assembled transmitter. Both stations to date are overwhelmingly listened to in their service areas offering news and information updates, public service announcements and musical entertainment. BBSI was incorporated in 1989 registered with Securities and Exchange Commission (SEC) and was granted a broadcast franchise to operate radio stations Luzon-wide.

Since its incorporation, BBSI has re-adopted as its Corporate Thrust to further its commitment of public service thru Responsible Broadcasting. It is on this premise that in 1991, BBSI set-up another radio station in Baguio City with the call letters DWSK, more popularly known as “K-Lite FM” with an output power of 10,000 watts primarily serving the City of Pines and the province of Benguet and extending to the neighboring provinces of Pangasinan, La Union, Tarlac, and also as far as Ilocos, Nueva Ecija, Nueva Vizcaya and Isabela.

In the future, BBSI is committed to pursue its Corporate Thrust by putting-up more FM and AM Stereo Radio Stations in key areas within the Philippines.

General Information

  • Call Sign:
  • DWSK-FM Baguio
  • Power Output:
  • 10.0 Kw
  • Frequency:
  • 96.7 MHz
  • Location:
  • Studios/Transmitter 003 Upper Market Camp Allen, B.C. Tel. # 442-7694
  • Phone No:
  • (074) 442-7694
  • Service Areas:
  • Baguio City and parts of the provinces of Pangasinan, Tarlac, La Union, Benguet
  • Call Sign:
  • DWSL-FM Olongapo
  • Power Output:
  • 5.0 Kw
  • Frequency:
  • 96.7 MHz
  • Location:
  • Studios/Transmitter 8 Elane St., New Asinan, Olongapo City
  • Phone No:
  • 222-3175
  • Service Areas:
  • Olongapo City, Subic Naval Base, East Zambales, parts of Bataan and Pampanga
  • Call Sign:
  • DWHL-AM Olongapo
  • Power Output:
  • 5.0 Kw
  • Frequency:
  • 756 KHz
  • Location:
  • Studios/Transmitter 8 Elane St., New Asinan, Olongapo City
  • Phone No:
  • (047) 222-3175
  • Service Areas:
  • Olongapo City, Subic Naval Base, East Zambales, parts of Bataan and Pampanga

Primary Officers

  • Leticia 'Letlet' L. Dela Cruz President & CEO
  • Polyne M. Llanora VP Operations & COO
  • J. Johnny R. Dela Cruz VP Admin-Finance & CFO
  • J. Johnny R. Dela Cruz Finance & Legal Contact Person

Contact Information